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<description>Football data analytics articles: xG, datasets, pipelines and modelling decisions.</description>
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<title>Expected goals (xG), explained without the hype</title>
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<description>xG is the most quoted number in football analytics — and the most misunderstood. Here is what the model actually measures, where it breaks, and how to use it responsibly.</description>
<pubDate>Sun, 20 Sep 2026 09:00:00 GMT</pubDate>
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<title>Build your first football data pipeline with StatsBomb open data</title>
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<description>Open data is the fastest way to start. This walkthrough goes from raw JSON events to a shot map in a handful of steps — the same pipeline pattern you will reuse with every public dataset.</description>
<pubDate>Wed, 16 Sep 2026 09:00:00 GMT</pubDate>
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<title>Five public football data sources you can use today</title>
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<description>You do not need a paid provider to start learning football analytics. These five free sources cover events, results, xG, odds and historical tables — with honest notes on the trade-offs of each.</description>
<pubDate>Sat, 12 Sep 2026 09:00:00 GMT</pubDate>
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